We are HUMAN

We understand that the most basic human truths can define a deeper brand purpose. It’s this that spearheaded the idea of truth-inspired brand strategy and content development.

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Our Philosophy

Insights and HUMAN truth are the basis of effective branded content. Whilst the consumers & marketers evolve, the approach to insights hasn’t evolved. New formats like HUMAN documentaries are more effective in bringing the consumer & insights to life. These documentaries are also both an inspiration to content and can be used as potential future content. They can also inspire ideas for content development. Static content is passé, brands need to think video and visual. At HUMAN, we inspire insights based strategy & effective content.

HUMAN Insights

Focus group discussions are dead. We need newer approaches targeting the consumer in their real natural habitat. At HUMAN we are inspired by human documentaries, analytics, technology and crowdsourcing to identify HUMAN truths & moments.

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Content Creation

As the life of content diminishes, marketers need to constantly create content that’s relevant and efficient. HUMAN has extensive experience in creating documentary style video content. We also manage the world’s first online video crowdsourcing community of filmmakers for creating & inspiring content.

We are HUMAN

We understand that the most basic human truths can define a deeper brand purpose. It’s this that spearheaded the idea of truth-inspired brand strategy and content development.


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Our Philosophy

Insights are the basis of effective branded content. Whilst the consumers & marketers evolve, the traditional approach to insights such as focus group discussions need a better lens. New formats like documentaries are more effective in bringing the consumer & insights to life. These documentaries are potential future content. Static content is passé, brands need to think video and visual. At HUMAN, we inspire insights based strategy & effective content.


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HUMAN Insights

Focus group discussions need a better lens of the new consumer, the new media landscape & the new world order. At HUMAN we are inspired by human documentaries and the use of online communities to identify HUMAN truths & moments.


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Content Creation

As the life of content diminishes, marketers need to constantly create content that’s relevant and efficient. HUMAN has extensive experience in creating documentary style video content as well as manages the Region’s largest video crowdsourcing community.


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Our Clients

 
Get In Touch

HUMAN is a global first. We aim to redefine the traditional agency model. Get in touch to see how HUMAN can help your business create stronger brand bonds with consumers.