HUMAN Insights

Insights are the foundation to marketing and brand purpose. Within the new world order, new consumerism and new media patterns, the traditional approach to understanding fundamental insights is passé. Focus group discussions are dead!

At HUMAN, we effectively use HUMAN Documentaries, online communities & new approaches such as digital wearable technology to understand the new order. We believe insight will be the foundation to future content, with an ambition to create high impact branded content & create strong future brand bonds.

Insights are the foundation to marketing and brand purpose. In the new world order, new consumerism, new media patterns – the traditional approach to understanding fundamental insights is passé. Focus Group Discussions are dead!

At HUMAN, we effectively use HUMAN Documentaries, online communities & new approaches such as digital wearable technology to understand this new order. We believe insight will be the foundation to future content, with an ambition to create high impact branded content & create strong future brand bonds.

HUMAN Documentaries

HUMAN documentaries are based on theories of cultural anthropology & understanding of social set ups. They are real, life stories, ground breaking truth inspired & based on true HUMAN outlook. We effectively use story telling and documentary style film making to inspire insight to content.

Whilst the documentaries can inspire brand strategy & insight, they are potential social media content – which is relevant, credible, unique and a brand style icon.

HUMAN Data & Analytics

HUMAN Data & Analytics is based on the belief that fact and feelings co-exist, and data is often emotionless, lacking the HUMAN touch.

At HUMAN, we aim to provide data driven insights that have emotions embedded to it. We deploy a combination of active & passive measurement, existing data, technology, analytics and documentaries to draw HUMAN insights.

Find out how we can help you redifine insight methodologies and branded content.